The Top 10 Do’s and Don’ts of E-Mail Marketing- Oct.07
The best practices and biggest mistakes magazine marketers make when it comes to e-mail.
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E-Mail Energizes Nonprofit Efforts- Oct.07
Members, friends, volunteers and donors are the lifeblood of nonprofits and associations. Regular contact with them is vital, especially for supporting fundraising initiatives and for promoting events.
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E-mail proves its power as a marketing vehicle- Oct.07
E-mail generated $15.50 in sales per dollar spent on e-mail marketing campaigns last year, 17% more than direct mail, even though marketers spend 23 times more money on direct mail campaigns than on e-mail. . .
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Why Paper- Sept.07
Domtar’s newest printed promotion on Lynx Opaque answers the question, “Why Paper?” This series of four books takes a look at the latest ideas regarding our relationships with paper.
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Build a real estate program that delivers good results-May.07
We understand that you are required to stay in contact with your real estate farming households to be a success in your business. Keeping in contact with likely listing homeowners or potential buyers demands several strategies.
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Direct Mail Formats-February.07
Postcards are for quick announcements, teasers, invitations or part of a multiple-mailing program. They have to communicate their message instantly. Think of a billboard as you pass by at 65 miles per hour. You usually have less time than that to get the postcard message out.
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A Simple Self-Mailer ... Or Is It?- Nov.06
There are two levels of personalization in this classic direct mail piece -- a brochure mailed by Novartis Seeds to their customers.
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A Primer on Coatings- Sept.06
We coat for two reasons: protection and/or aesthetics.
Coatings protect paper and printing from scratches, rubbing, wear and tear, and can improve the appearance of a printed piece.
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